General Informatics helps universities and other clients develop and promote ideas that originate within their organizations. This advances the client’s prestige, influence, and brand.

Competitive strategy.  Industry clusters.  Disruptive technologies.  These familiar and influential ideas all originated at Harvard University!  Reputable universities want to be seen as leaders in the crowded, competitive field of higher education – as “the place where ideas come from” – yet few universities can afford the in-house “idea marketing” function that Harvard has built at great expense.

When the ideas of faculty and students are well-promoted,
– Donors see a more visible return on endowments.
– The university can better attract and retain outstanding faculty and students.
– Grantors view the university as influential and fundable.
– The university is more visible to alumni.

While many brokers, incubators, and VCs help universities profit from their patentable advances, General Informatics helps universities capitalize on copyrightable expressions of ideas that can influence the public discourse, and that can lead – as the idea of “social networking” gave rise to e-businesses like Ryze and LinkedIn –to patentable intellectual property.

Churchill and Rock knew that power flows from ideas – but not without a lot of help.  G.I. is here to help.

Operations
• Using a proprietary assessment instrument, G.I. identifies marketable ideas on campus.
• G.I. acts as a virtual, combined PR firm, publicist, expert consultancy, talent agent, and publishing intermediary, engaging a network of communications professionals to carry out individual campaigns.
• G.I. uses the most advanced tools of social marketing, social networking, viral marketing, web traffic optimization, web casts, and RSS, as well as conventional methods of training and mentoring, ghost writing, publishing and production. 
• Pricing options include project pricing, retainer pricing, and special pricing for consortia of universities.

Assets and unique advantages
• Advised by outstanding marketing authorities, trend experts, and idea leaders.
• Decades of experience in publishing, publishing industry, and building university consortia.
• Proprietary assessment instruments and promotion procedures.
• Unmatched number of communications professionals in G.I.’s network.
• E-business infrastructure and LLC in place.
• Current clients include one university and two publishing houses.

For investors and advisors
• (Silent) Limited Partnerships are available.  Multiple investments are sought in the USD 50,000 range, with percentage ownerships to be determined.  Expressions of interest are invited at this time.  A full business plan will follow.
• Investment will be used to complete development of proprietary instruments, metrics and web tools.
• Business depends on the outstanding reputation of the Managing Partner (Dr. Fred Phillips) and his access to the targeted market and service suppliers. G.I. will carry key-man insurance.
• Managing Partner(s) reserve the right to repurchase Limited Partnerships at an agreed premium. General Informatics LLC reserves the right to convert to an S-corporation.  In that event, partnership shares will convert to stock shares.
• Active partners and advisors by invitation only.